Author: Aakash Rohilla

  • The Food Chain Reset

    We all have been hearing things, reading articles, going through AI slop on Instagram and YouTube, all with one takeaway — it’s coming. You will lose your job. Let’s go back to farming. Those Jensen Huang memes are teasing you to give up and learn plumbing or repairing ACs.

    I don’t write much here (something I am trying to change). In that quest, I was exploring the ‘where.’

    LinkedIn? X? Substack? Everybody has a Substack nowadays. LinkedIn has become a ‘palika bazaar’ of hot takes. I wanted something of my own, where I own the data, and I control the UX. So I dug up my old WordPress blog. And why not.. I have been using WordPress since 2012. I self-host it on a cloud server on Hostinger. The data sits on Hostinger’s server, but I control it, and I control how it looks and is presented.

    Usual stuff done – updating the core, updating plugins and themes. Now I was staring at a blog with half-cooked articles, the default WordPress theme, and an old Google Analytics integration. I wanted something simple, clean, and easily readable. Inspired by the Instapaper UI, I decided to give it a go.

    I have not written a line of code for ages. I was not that good at it. I have some understanding, but not so much that I can redo the UI/UX. Long story short, I built the entire child theme on the default theme Twenty Five with Claude Cowork in like a day and that too because Claude hit the limit thrice during the whole process, otherwise I would have done it in under an hour. I don’t know how I feel about it.

    For the longest of the time, the gossip corridor was buzzing with tech folks minting money because the translation had leverage. Not many people understood it, hence it was scarce. When I was working with STAGE, the post-lunch break gossip was around life and salary. People in our tech team were the highest paid (even more than the founders). Tech > Product > Marketing > Sales > Content > Customer Support. This is the typical hierarchy at any startup or MSME in India. Engineers with their more-expensive laptops, dual monitors, and everyone else with their aspiration and feeling of being a second-class citizen.

    But then something happened in Feb 2023, OpenAI launched the paid version of ChatGPT. Posts on Reddit and X said that it’s a difference of day and night; the outputs were 10x better than the free version. We were discussing how we can use it to be more productive at work, and someone suggested that we take the subscription. They were rolling it in phases. The plus version was not open for public. As luck would have it, I got an invite two weeks after the launch and took the subscription. Vinay bhaiya, being Vinay bhaiya, said that we will reimburse you for it, and the whole company can use it and play around.

    For the next 8-9 months, I saw people testing it out, some used it for code, some did research, and a few asked it to write copies and make marketing plans. This was a shared account because the access was being rolled out in phases. Towards the end of my time at STAGE (left in Jan 2024), the sentiment was “Oh yeah, monkey intelligence.”

    We’re in March 2026, and that trend, not just in that subset but overall, has gone > “Oh yeah, monkey intelligence,” > “Hmm.. good stuff,” > “Oh fuck!”

    The impact, you may ask.

    Source: CIO.com

    These weren’t routine job cuts. They reflected a deeper structural shift in India’s outsourcing model, shaped by pandemic-era overhiring and investor pressure toward AI-led delivery.

    And it’s not that these companies are not growing. The CXOs are making more than ever. It’s just that the lower end of the food chain has run its course.

    Imagine you graduated from a tier-2 engineering college in a small town in India. You were dealt a bad hand at the cosmic lottery of life. Access was limited. Resources were limited. But somehow, you got some velocity to escape out of it and maybe lift your entire family out of the muck. But before you could pull, someone cut the rope.

    Marketing sold a fear to our parents’ generation. Hopium. Mostly driven by the success stories of the diaspora in the West. The promise was that if you study hard, obey the rules, and be the aadarsh baalak, you will get out of it. The achievement was that you could get out of this country. Fear makes you do things. That’s why a generation of children was sent to the same factory where they learnt how to obey rules and be a good yesman. The result was an influx of linear thinkers.

    And then what?

    Now you may say that it’s for the betterment of the whole ecosystem. AI takes away jobs, but it will also create new jobs. And I would have agreed with you, but my first-hand conversations with folks in IT, software, and customer support say otherwise.

    Rajeev Bajaj, Vice-Chairman – Bajaj Finance, said at their third quarter’s earnings call that AI has processed 20 million calls and disbursements stood at Rs 1,600 crore. These are small to medium-sized loans, mostly unsecured. The middle layer in the stack has completely disappeared. Give it six months, and it will go 10x or maybe 20x. Source: NDTV.

    When everyone can build, the person who knows what to build becomes the most valuable person in the room?

    Enter Taste Economy

    Tools are plenty. Information is abundant, so much so that there is information paralysis. AI Slop is being pushed by platforms because every major tech company wants to train their model. When it’s a game of attention, the platform will incentivise the shiny object. Once the glitter falls, would you look for knowledge or would you look for wisdom? The latter, I guess.

    And when that happens. Will the food chain of white-collar jobs reset?

    Taste + Strategy > AI-augmented execution > Pure technical skill

    We’d have to wait and watch, I guess. Or should we learn farming now?

    The next time someone tells you tech makes the most money, ask them if they can write a sentence that makes someone feel something. That’s the new code.

  • 29 Years 1 Week

    I’ve been thinking about writing this for a week now. The idea was to publish this on 7th September 2025 (my 29th birthday), but every time I opened WordPress, I stared at the blank screen for 30 mins and then did something else. Mostly laziness. But I blame this new WordPress editor also. The classic editor was better.


    On 26th June 2025, I posted a story on my Instagram. A few things I learned in my life and some advice, mostly repackaged from wise people I have had the chance to meet/learn from in my life. Saurabh asked for the link. I sent him the screenshots because it was a note in my Notes app. He said, “Blogpost likh de iska.”

  • Radiate energy in the right group

    In a world where everything from the newest TV show to Marlboro Lights are available to you in a matter mins, how do you delay gratification?

    I will be posting an update here every two weeks – things I have learned in last couple of years and how I see the world from my lens. Mostly it’d be a collection of things, my pov, and what I have consumed in the last two weeks.


    Starting with a thought that I have been thinking about off late.

  • I am afraid

    I am afraid

    “Need a bed in New Delhi.”

    “Need oxygen in Lucknow.”

    “Please help, only 45 mins oxygen remaining in hospital.”

    “Need plasma in Gurgaon.”

    “Need two doses of Remdesivir.”

    All I see on social media is people asking for help. Be it Facebook, be it Twitter, be it Instagram, things are in pretty bad shape. The medical infrastructure of our country has collapsed, and I am afraid. Every phone call comes with a truckload of anxiety.

    I pray to the power (or God) that if you are there, please make this stop! But it doesn’t work like that. We should have prepared for this. Our elected leaders should have evaluated the situation instead of rallies and declaring on Twitter that we won the COVID-19 war.

    “Jis pe guzarti hai, ussi ko pata hai.” (Only those who go through it, knows the pain)

    Just found out that Vivek’s mother died. Vivek and I used to live in the same neighborhood. He is probably two-three years older than me. His mother died a few days after taking the first dose of the vaccine. She had tuberculosis. All the clinical trials, innovation, speed, and research mean nothing to the family now. I ask myself, “Would she still be alive if she had better medical assistance,” or “if she had banged that thaali a little harder?

    Generally, watching a film helps me take my mind off things, but it’s not working here. I have never in my life felt so helpless. I don’t know what to do. I don’t know how to help.

  • Killing the social dilemma

    Killing the social dilemma

    I just opened my Netflix viewing history to check when did I watch The Social Dilemma. It has been 18 days. I watched it on 10th September 2020. I have been trying to limit my social media usage for quite a while now, and to be honest, I was struggling with it.

    After watching The Social Dilemma, I followed a few steps and would like to share them (or better document them, because no one reads this blog).

    The 15 mins value

    I had made my mind that I want to quit social media. I didn’t want to delete my accounts (you know because I may need them again), so I did a little, you can call it an experiment. I opened Facebook and scrolled for 15 minutes without any break. Then I made a list of things that I found in the 15 minutes scroll that may add some value to my life OR I would learn something from it, and I found ZERO things.

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  • Cinema Lectures for COVID-19 (Raised 10 Lakhs+)

    Cinema Lectures for COVID-19 (Raised 10 Lakhs+)

    Satyanshu is a National Award-winning filmmaker and writer. He wrote the poems that you see in Udaan, he wrote lyrics for Ferrari Ki Sawari, and he directed Chintu Ka Birthday along with his brother Devanshu.

    He is conducting cinema lectures online with filmmakers, writers, cinematographers, technicians, and artists. He is not charging anything for these lectures. All you have to do is make a donation to any of the COVID-19 relief funds.
    I came to know about these lectures from Facebook. I knew for a fact that Satyanshu is a student of cinema, and he talks very passionately about cinema. I remember seeing him in AIB’s First Draft promotional videos. I remember watching Chintu Ka Birthday in a theatre which was half-full.

    If you are an aspiring maker or a film buff then I would highly recommend you to join these lectures. You will donate towards a good cause, and at the same time learn a few good things. Here is a list of the upcoming lectures.

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  • The bees problem

    You ever heard of The bees problem?

    No, not the actual beekeepers’ problem. We are not talking about that here. I don’t know where I read this but I remember the crux of it.

    Consider, all your aspirations are bees. Now our mind is such that we want to achieve a lot of things in life. You may want to write, but at the same time, you may want to learn How to pilot a plane. There is no end to our aspirations. Although, it’s a good thing, but do you want to become a jack of all trades, and MASTER OF NONE.

    Learning a thing or acquiring a new skill demands your undivided attention, and although it may look daunting in the beginning but things will fall into places if you keep at it.

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